When Is It Mass Media?
After my last post Web 2.0…The Machine is Us/ing Us I scrolled down to see that since the video was posted to YouTube a month ago, it’s been viewed 1,554,437 times. There have been 3,916 comments posted on YouTube. (That doesn’t included blog posts like this one.) And it’s been “favorited” 16, 583 times. That’s a bunch. When does a video on the web become mass media? When does it reach critical mass?
